![]() ![]() But after founder and former CEO Apoorva Mehta publicly apologized in February 2019 for subsidizing this $10 minimum with shoppers’ tips, the minimum batch pay changed to $7 for full-service shoppers, who both pick the groceries and deliver them. In the past, Instacart had a $10 minimum on earnings for each batch a shopper completed (batches can contain between one and three individual customers’ orders). ![]() Some shoppers are frustrated that despite Instacart’s $39 billion valuation, they feel it’s becoming harder to make a reasonable hourly rate on the platform. Now, the shopper activists will go on strike until these demands are met. But Instacart didn’t address the collective’s demands, which include being paid by individual order, not by a batch of orders to re-introduce item-based commissions to ensure the rating system doesn’t punish shoppers for issues beyond their control to provide occupational death benefits and to make the default tip at least 10%, up from the current 5% default. The Gig Workers Collective - representing a body of about 13,000 of Instacart’s 500,000 shoppers - launched a campaign last month urging customers to delete the Instacart app as a show of solidarity with shoppers’ demands. At the onset of COVID-19 lockdowns in the U.S., for instance, the collective rallied for better safety precautions amid the outbreak. The action is led by the Gig Workers Collective, formed in early 2020, though Instacart shoppers have organized several walk-offs since 2016. On Saturday, some Instacart shoppers will go on strike, protesting the company’s low pay and lack of communication with its laborers. ![]()
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